BYU Cougars Predicted to Win Big 12 Title by Coaches in 2026

BYU Cougars have been named the favorite to win the 2026 Big 12 championship by a poll of conference coaches, who gave the team six first‑place votes and placed them in the top two on 13 of 16 ballots. The Cougars enter the season with sky‑high expectations and a crucial matchup against Utah Tech Trailblazers on September 6, 2026.

How did the coaches’ poll unfold?

On3 reached out to each of the 16 Big 12 head coaches, guaranteeing anonymity to encourage candid answers. While Texas Tech Red Raiders collected four first‑place votes, BYU’s six topped the list. Seven coaches named the Cougars as the runner‑up, and the remaining votes were scattered among Arizona, Arizona State, Utah, TCU, West Virginia and Houston, highlighting the depth of the league.

Why are coaches backing BYU over Texas Tech?

Coaches cited BYU’s recent recruiting classes and the steady leadership of head coach Kalani Sitake as key factors. Sitake’s offensive coordinator, Aaron Roderick, has crafted a balanced attack that blends a strong passing game with a physical ground game. Quarterback Jaren Hall’s development over the offseason also swayed many voters, who expect him to command the offense against tougher defenses.

What does this mean for BYU’s season outlook?

Being the preseason favorite doesn’t guarantee a title, but it does set a benchmark for performance. The Cougars must translate the poll’s optimism into wins, starting with the September 6 clash versus Utah Tech Trailblazers. A victory there would cement early momentum and keep the team in the conversation for the guaranteed CFP berth that comes with a Big 12 crown.

How will this affect recruiting and fan engagement?

A coaches’ endorsement often fuels recruiting narratives. Prospective athletes hear that BYU is already viewed as a conference contender, which could tip decisions in the Cougars’ favor. Fans, too, are likely to see higher attendance and social‑media buzz, especially as the team’s schedule unfolds and the race for the title intensifies.

What’s the next step for the Cougars?

Beyond the Utah Tech game, BYU faces a gauntlet of conference foes, including a showdown with Texas Tech later in the season. Each contest will test the Cougars’ depth and resolve. The coaches’ poll has placed a target on BYU’s back, and the team’s response on the field will determine whether they can turn predictions into a championship.

Key takeaway: Coaches across the Big 12 have spoken—BYU Cougars are the team to beat in 2026, and their performance against Utah Tech on September 6 will be the first real gauge of that confidence.